Outdoor digital signage.
With more businesses turning to outdoor digital signage to increase their brand awareness, they are looking into developing markets and technologies. Being the first to try a certain technology has lots of kudos, so let’s look at the technology used.
Outdoor digital signage displays.
As the name suggests these are displays that are designed for use outdoors, or commercial grade displays housed in a protective outdoor enclosure, the boom in the industry saw the rise of this solution in 2009 and is still on the rise today. The issue can be that the displays are small and the costs can be restrictive. For example an 85” display can cost in excess of $13,000 then there is the protective LCD enclosure at around $2200, yet more people are looking at different hardware to provide a better outdoor digital signage solution.
Elements that effect digital signage hardware.
Well any electronic hardware that is not designed for being outdoors will fail, just putting them in the environment will invalidate the products warranty. But if you look for dedicated outdoor grade hardware, the solutions are reduced dramatically limiting your choice then costs have spiraled out of control!
So rain, snow, sleet and the sun are all killers of outdoor digital signage solutions, so finding the right solution at the right price is essential. But you must make sure the hardware will cope with the weather there installed into, otherwise the project will fail. You wouldn’t put an unprotected TV out in the garden when you know it will rain would you?
Outdoor digital signage with projectors.
In the past 3 years projectors have come on in development terms to the extent they have over taken HD TV’s, it was the norm to go round to a friends and watch their High Definition TV when they first got it, now it is similar with friends who have 4K projectors as these are now the high end hardware.
Saying that, projectors now can be used to project images onto buildings and being used for outdoor digital signage. The cost of projectors are within reach of most people and the image can be as big if not bigger than its competing displays. But the costs of a typical 16,000 lumen projector is around $10,000 so you would want to protect the investment from the weather and potential theft, this is when you would install the projector in an outdoor projector enclosure, just like the ones manufactured by ProEnc Limited. These protective housings provide all the IP protection needed from the weather and their anti-vandal and theft locking system is what separates them from their competitors, for more details on outdoor projector enclosures contact the experts on 0843 2893717 (European enquiries) or Toll Free 1-888-460-3573 (USA/Canada inquiries.)
Just know that when deploying any hardware, protection is the key, make it secure and it will last years, reaping profits on a daily basis for the advertisers and you.